The formulation goes deep down into the chain and traps any dirt. Then, with the energy of the chain freewheeling backwards, the dirt and grit floats to the surface so you can wipe it all off, leaving a new and clean application of lube inside the chain, where it’s needed. The lube down inside the chain creates a protective membrane to seal out dirt and moisture from the moving parts of the chain. As well as holding in place the best lube on the planet, for longer chain life, super smooth shifting and pedaling. ???